Description

Key selling points:

• Proven, easy-to-implement PR and marketing strategies for entrepreneurs, small businesses, nonprofits, and anyone who needs to build brand awareness and tell a compelling story.
• Real-life solutions and success stories from a wide range of industries guide the reader through what works . . . and how to avoid common missteps.
• Detailed, step-by-step guidance for successful market research, media campaigns, press events, and messaging in print, online, over social media, and on TV, radio, and podcasts.
• No-nonsense strategies for dealing quickly and effectively with any unexpected negative publicity, media crisis, or other setback.
• Includes a complete, ready-to-implement media toolkit of templates and examples for creating news releases, social media posts, calendar items, and crisis responses.

Audience:

• Small business, entrepreneurs, and anyone looking to market their good or services without a marketing budget
• Nonprofits, schools, and local service organizations
• Self-publishers